& Who Am I?

Writer, Creative Strategist, storyteller, world builder, sister, daughter, diva.

I grew up in Toronto, did some more growing in Vancouver, a little more in Kelowna, came back to Toronto, et somehow ended up in Montréal. Every city handed me a different way of seeing—how people dress, how they live, et what they're actually saying while doing both. I've been taking notes ever since.

Professionally, I've spent the better part of a decade helping brands develop their voice et define their creative vision—360 campaigns, editorial, tone of voice systems, styling, creative director teas.

Off-the-Cuff is where I explore my world url et irl with essays, observations, et cultural commentary on the things that make up my world, my adventures et my journey—aesthetically et non.

Come for franglish musings on fashion, stay for thoughts on life.


Written, as always, off-the-cuff.